Signage is seen at the headquarters of the U.S. Securities and Exchange Commission (SEC) in Washington, D.C., U.S., May 12, 2021. The SEC said Impact Theory marketed its Founder's Keys--sold in "Legendary," "Heroic" and "Relentless" tiers--as a means to profit from its business by investing at an early stage. Impact Theory allegedly raised $29.9 million by selling 13,921 Founder's Keys in late 2021, and received $978,000 of royalties from secondary sales. The SEC said Impact Theory also compared its NFTs with "handing ($20) to Mark Zuckerberg in his dorm room," referring to the billionaire Facebook co-founder. SEC commissioners Hester Peirce and Mark Uyeda partially dissented from Monday's settlement, saying the regulator owed investors better guidance on NFTs.

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Persons: Andrew Kelly, Disney, Mickey Mouse, Willie, Mark Zuckerberg, Antonia Apps, Hester Peirce, Mark Uyeda, Peirce, Uyeda, Nathaniel Chastain, Jonathan Stempel, David Gregorio Our Organizations: U.S . Securities, Exchange Commission, SEC, Washington , D.C, REUTERS, Los, U.S, Securities, Walt Disney, Disney, Facebook, Thomson Locations: Washington ,, Los Angeles, York, Manhattan, New York